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CHARLOTTE HORNETS

ORGANIC SOCIAL

Explore a selection of social media posts that demonstrate my expertise in video production, editing, photography & copywriting. Each post showcases my ability to create visually appealing images and craft engaging, strategic content that drives engagement and promotes brand messaging.

Key Accomplishments​
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  • Contributed to a 2.7% increase in social media following season-over-season (2022-2023 to 2023-2024).

  • Produced one of the highest-performing content pieces since 2020 which generated 20 million impressions and 1.8 million engagements across all platforms. 

  • 2023-24 vs. 2022-23 – Social Performance Summary Across All Platforms (SOS)

    • Engagements: 20.9M (+14.6%)

    • Video Views: 117M (+35.6%)

    • Impressions: 514M (+17.3%)

    • 577% increase in video views on Hornets YouTube

PAID SOCIAL

Explore a selection of paid social media ads showcasing my expertise in executing targeted campaigns. Each screenshot highlights the creativity and strategic thinking behind effective ad creation, driving engagement and conversions.

Key Accomplishments​
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  • Generated 54 million impressions on paid social through Meta platforms with over $300K in ad spend.

  • Drove a 537% increase in leads generated for ticket campaigns, contributing directly to season-long membership sales and delivering significant ROI.

PHOTOGRAPHY

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