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ADDIE VERMILLION
I'm Glad You're Here!
Charlotte, North Carolina native with a passion for basketball, candles, art, and food. I graduated from College of Charleston graduate (go Cougars!) and currently work as the Manager of Digital Strategy for the Charlotte Hornets.
In addition to my role with the Hornets, I channel my entrepreneurial spirit into my small business. I co-founded Carolina Beer Candles with my business partner Allie, repurposing beer cans and glass bottles into high-quality soy wax candles.
PAID SOCIAL
Key Accomplishments
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Since I started at the Hornets, I've generated over 70 million impressions on paid social through Meta platforms with nearly $400K in ad spend.
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Drove a 537% increase in leads generated for ticket campaigns, contributing directly to season-long membership sales and delivering significant ROI.
CAMPAIGNS I'VE SET UP ⬇
ORGANIC SOCIAL
Explore a selection of social media posts that demonstrate my expertise in video production, editing, photography & copywriting. Each post showcases my ability to create visually appealing images and craft engaging, strategic content that drives engagement and promotes brand messaging.
PHOTOGRAPHY →
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