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Résumé

Résumé: Text

Experience

Charlotte Hornets

March 2022 - Present

Coordinator of Digital Strategy

  • Work closely with the partnerships department on the implementation, tracking and optimization of campaigns to meet partner goals.

  • Optimize & build paid social campaigns, target audiences, forms, retargeting efforts, & ad copy. 

  • Use native analytics paired with Sprout Social to provide social performance reports. 

  • Set budget and bidding strategies for paid social campaigns. 


Carolina Beer Candles, LLC

June 2018 - Present

Co-Owner and Founder

  • Oversee end-to-end process including client acquisition, digital marketing, and sales.

  • Prepare and fulfill all candles for distribution,

  • Create content for Instagram and Facebook including posts, stories, promotions, and ads.

  • Organize and host pop-up events at local venues to promote and sell products.

  • Acquired almost 4,000 Instagram followers.

Candlefish; Charleston, SC

August 2019 - April 2020

Expert Chandler and Teacher

  • Teach candle-making workshop classes 5 times a week.

  • Lead customers through a personalized fragrance exploration of Candlefish Library.

  • Demonstrate excellent communications and teamwork skills while contributing to the overall sales goal of the store.

Trager Contemporary; Charleston, SC

June 2018 - August 2019

Gallery Intern

  • Greet visitors, answer questions related to current exhibitions, and ensure a positive experience.

  • Assist in the installation and deinstallation of shows.

  • Pack and unpack artwork and collections with an emphasis on proper handling.

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Education

College of Charleston; Charleston, SC

Bachelor of Arts in Arts Management: Minor in Marketing and Studio Art

May 2020 Graduate | GPA 3.52

Florence University of the Arts; Florence, Italy

August 2018 - December 2018

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Skills

ADOBE PHOTOSHOP 

ADOBE ILLUSTRATOR

ADOBE LIGHTROOM

MICROSOFT OFFICE

SPROUT SOCIAL

SHOPIFY

FACEBOOOK ADS

GOOGLE ANALYTICS

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