Résumé
Experience
Charlotte Hornets
March 2022 - Present
Coordinator of Digital Strategy
Work closely with the partnerships department on the implementation, tracking and optimization of campaigns to meet partner goals.
Optimize & build paid social campaigns, target audiences, forms, retargeting efforts, & ad copy.
Use native analytics paired with Sprout Social to provide social performance reports.
Set budget and bidding strategies for paid social campaigns.
Carolina Beer Candles, LLC
June 2018 - Present
Co-Owner and Founder
Oversee end-to-end process including client acquisition, digital marketing, and sales.
Prepare and fulfill all candles for distribution,
Create content for Instagram and Facebook including posts, stories, promotions, and ads.
Organize and host pop-up events at local venues to promote and sell products.
Acquired almost 4,000 Instagram followers.
Candlefish; Charleston, SC
August 2019 - April 2020
Expert Chandler and Teacher
Teach candle-making workshop classes 5 times a week.
Lead customers through a personalized fragrance exploration of Candlefish Library.
Demonstrate excellent communications and teamwork skills while contributing to the overall sales goal of the store.
Trager Contemporary; Charleston, SC
June 2018 - August 2019
Gallery Intern
Greet visitors, answer questions related to current exhibitions, and ensure a positive experience.
Assist in the installation and deinstallation of shows.
Pack and unpack artwork and collections with an emphasis on proper handling.
Education
College of Charleston; Charleston, SC
Bachelor of Arts in Arts Management: Minor in Marketing and Studio Art
May 2020 Graduate | GPA 3.52
Florence University of the Arts; Florence, Italy
August 2018 - December 2018
Skills
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
ADOBE LIGHTROOM
MICROSOFT OFFICE
SPROUT SOCIAL
SHOPIFY
FACEBOOOK ADS
GOOGLE ANALYTICS